The dental client you just signed doesn't need to know we exist
An agency that's good at marketing in general is often one clinical-language mistake away from looking amateur to a dental client, a miscategorized procedure page, a review-response tone that reads as legal risk rather than reassurance, a Google Business Profile category that quietly tanks map pack visibility. Dental has enough specialist quirks that briefing a generalist team on all of them, per account, eats the margin you were trying to protect by taking the client in the first place. We're the production layer for agencies who want dental accounts on their roster without building a dental specialty in-house. You keep the relationship, the pricing and the brand. We keep our name off everything unless you ask us onto a call.
We keep our name off everything unless you ask us onto a call.
An agency that's good at marketing in general is often one clinical-language mistake away from looking amateur to a dental client, a miscategorized procedure page, a review-response tone that reads as legal risk rather than reassurance, a Google Business Profile category that quietly tanks map pack visibility. Dental has enough specialist quirks that briefing a generalist team on all of them, per account, eats the margin you were trying to protect by taking the client in the first place. We're the production layer for agencies who want dental accounts on their roster without building a dental specialty in-house. You keep the relationship, the pricing and the brand. We keep our name off everything unless you ask us onto a call.
Your brand on every deliverable
Reports, decks and audits ship in your template with your logo. Client facing communication comes from you unless you ask us to join a call.
Scoped work, predictable turnaround
Each engagement has a defined scope and a stated turnaround, so you can quote confidently before you commit to a client.
Dental specific by default
You are not briefing a generalist team on clinical language, consent or map pack behavior. That knowledge is already in the process.
What the engagement includes
A starting shape rather than a fixed package. It is adjusted once we have seen your data.
- Websites built to your spec and your client's brand, delivered as a finished asset you hand off
- SEO and content: local and organic execution, procedure-page content, produced to your quality bar
- Paid search build and ongoing management, reported in your format
- Reporting assembled in your template and cadence, ready to forward
- Strategy support on request, without us being visible in the client conversation
Why agencies bring us in instead of hiring for it
Building an in-house dental specialty is a slow, expensive bet on volume you don't have yet. Hiring someone who actually understands dental SEO, map pack mechanics and HIPAA-aware patient communication only pays off once you have enough dental accounts to keep them busy. Most agencies land their first dental client before they land their fifth, which is exactly the gap we fill.
Dental has failure modes that are not obvious from outside the vertical. A generalist team can run technically correct SEO and still miss that "same-day emergency dentist" searches convert completely differently from "cosmetic dentist" searches, or that a review response mentioning specific treatment details can create compliance exposure. Client-facing capacity is also expensive to staff for peaks, a white-label partner lets you say yes to a dental RFP without first solving a hiring problem.
How the arrangement actually works
Everything ships in your template, under your brand. Reports, audits and any client-facing document carry your logo and your formatting, not ours. We stay off client calls by default, client communication is yours, and that changes only at your invitation.
You set the price, you keep the margin. We quote you a fixed rate per deliverable or a monthly rate per account. One point of contact handles your whole book, whether you are placing one dental account with us or twelve.
Two ways agencies typically structure this
Full fulfillment: you sell the engagement, we run the entire delivery, website, SEO, paid search, reporting, and you review before anything reaches your client. This is the most common setup for agencies without any in-house dental capability.
Capacity backfill: you keep strategy and client relationship management in-house, and hand us the production work your team doesn't have bandwidth for in a given month, a website rebuild, a burst of local SEO content, or campaign management during a staffing gap. Either way, scope and turnaround are agreed per engagement up front.
Confidentiality, by default
We understand that your reseller works with dental agencies is not a detail most agencies want their clients discovering. We sign NDAs before any client or account detail is shared, our team does not disclose subcontractor relationships, and nothing we produce carries our branding unless you explicitly ask for co-branded delivery on a specific account.
What Dent Aura brings as a fulfillment partner
We only work in dental, which is the specific thing a white-label partnership is supposed to solve for an agency that doesn't. Our team's day-to-day fluency, clinical terminology, HIPAA-aware review handling, map pack behavior specific to dental categories, procedure-level search intent, is the knowledge you'd otherwise have to build in-house or accept as a gap in a generalist team's output.
Accountability sits with one team always
You will not be handed between departments. One strategist holds the plan, the specialists report into it, and the monthly review is run by the person who wrote the plan in the first place.
If we are the wrong fit for your situation, we will tell you at the first call rather than in month four.
Questions about white label
Ask us something specificWill you ever contact our client directly?
Only if you ask us to for a specific reason, and only under your brand and framing when we do. Absent that request, your client has no reason to know we're involved.
How is pricing structured, and can I see rates before committing a client?
Either a fixed price per deliverable or a monthly retainer per account, quoted before you commit anything to your client, so you can build your own pricing with a known cost basis.
We already have some dental accounts and in-house capability. Is this still useful?
Yes, this is often where capacity backfill fits best. You keep strategy and the accounts you are confident running, and route the specific work that would otherwise mean overtime or a missed deadline.
Can you match our existing reporting template exactly?
Yes. We build to whatever template and cadence you already use with your client, rather than asking you to adopt ours.
What if a client eventually finds out and wants to work with you directly?
That's your call entirely. Some agency partners are comfortable with an introduction at that point; others prefer we decline and redirect the client back to the agency. We follow your preference, documented up front.
Start with a conversation about your accounts
Tell us what you're trying to add capacity for, a specific client, a category of work, or ongoing overflow, and we'll scope what fulfillment would look like and what it would cost, before anything touches a client of yours.
What you get
- A written summary, not a sales deck
- Reviewed by the strategist who would run your account
- No obligation, and no drip campaign afterwards