Can we move between these over time?

Yes, and practices do. A single location that becomes a small group moves onto the governance model without rebuilding the site or the tracking.

Is the service list different for each?

No. The same eleven services sit underneath all three. What changes is who approves work, how reporting is cut and how quickly a new location can be added.

Do you work with more than one practice in a city?

Not in the same catchment for the same treatments. We will tell you at the first call if there is a conflict.

Same team. Three ways to engage

The work does not change much between these. The governance, the approvals and the reporting audience do, and that is usually what determines whether a program survives its first year.

Request a free growth audit Talk it through

Pick the shape that matches how your practice is run

Every engagement below draws on the same eleven services and the same reporting standard.

For Dentists
Single location and small group practices
You're not running a portfolio. You're running a practice where the owner still does hygiene checks, still knows patients by name, and still notices when the schedule looks thin on a Tuesday. Most marketing companies size their process for the accounts with the biggest budgets, DSOs and multi-location groups, and hand independent practices a scaled-down version of the same playbook. That's backwards. A single-location practice doesn't need a smaller version of an enterprise system. It needs a system built for how a single-location practice actually operates: one decision-maker, a front desk that answers the phone and checks patients in, and a marketing budget that has to earn its keep every month.
How for dentists works
For DSOs
Multi location groups and dental service organizations
It's the infrastructure underneath it. Ask five regional managers in most dental groups what counts as a "qualified lead" and you'll get five different answers. Ask which locations are on the current tracking setup versus a legacy one from an acquisition three years ago, and most operators can't say without pulling three spreadsheets. That's not a strategy problem. It's a structural one, and it's the reason marketing spend at group practices so often produces numbers that can't be compared across locations, let alone rolled up to the board. We start by fixing the structure. The campaigns work a lot better once the data underneath them is trustworthy.
How for dsos works
White Label
Agencies and consultants serving dental clients
An agency that's good at marketing in general is often one clinical-language mistake away from looking amateur to a dental client, a miscategorized procedure page, a review-response tone that reads as legal risk rather than reassurance, a Google Business Profile category that quietly tanks map pack visibility. Dental has enough specialist quirks that briefing a generalist team on all of them, per account, eats the margin you were trying to protect by taking the client in the first place. We're the production layer for agencies who want dental accounts on their roster without building a dental specialty in-house. You keep the relationship, the pricing and the brand. We keep our name off everything unless you ask us onto a call.
How white label works

Compared side by side

The differences that actually change how an engagement runs.

Comparison of the three Dent Aura engagement models
Dimension	For DentistsSingle location and small group practices	For DSOsMulti location groups and dental service organizations	White LabelAgencies and consultants serving dental clients
Best suited to	One to three locations	Four locations and above	Agencies with dental clients
Who reporting is written for	The practice owner	Regional and executive teams	Your account managers
Rollout shape	Foundations, then acquisition	Governed template per location	Per deliverable or per account
Typical starting point	Website and local visibility	Portfolio audit	One pilot account
	Read more	Read more	Read more

We would rather turn work down than stretch

If your practice needs something outside what we do well, we will say so at the first call. Growth work only compounds when the fit is right, and a mismatched engagement costs you a year.

How we decide who to work with

A patient in a dental chair during a routine appointment

One practice per catchment

Fit assessed before proposal

Choosing between them

Ask us something specific

Can we move between these over time?
Yes, and practices do. A single location that becomes a small group moves onto the governance model without rebuilding the site or the tracking.
Is the service list different for each?
No. The same eleven services sit underneath all three. What changes is who approves work, how reporting is cut and how quickly a new location can be added.
Do you work with more than one practice in a city?
Not in the same catchment for the same treatments. We will tell you at the first call if there is a conflict.

Start with the audit, decide afterwards

You do not need to pick an engagement model to get value from us. The audit comes first and it stands on its own.

Request a free growth audit Book a Discovery Call

What you get

A written summary, not a sales deck
Reviewed by the strategist who would run your account
No obligation, and no drip campaign afterwards

Same team. Three ways to engage

Pick the shape that matches how your practice is run

For Dentists

For DSOs

White Label

Compared side by side

We would rather turn work down than stretch

Choosing between them

Start with the audit, decide afterwards