Marketing built like software, for dental practices
Dent Aura designs the website, earns the search visibility, runs the paid search and reports on the calls, all so your chairs fill up, not just your inbox. One team, one plan of record, and numbers your front desk recognizes, not clicks or impressions.
- 11
- services run by one team
- 2 wks
- from kickoff to a written plan
- 1
- strategist who knows your practice
Built to sit on top of the systems your practice already pays for
- Dentrix
- Open Dental
- Eaglesoft
- NexHealth
- CallRail
- GA4
Four jobs we are hired to do properly
Dentistry is a considered decision made quickly. The work that wins it is unglamorous, and it is the work most practices are never shown.
Know what every dollar produced
One dashboard covering search, paid, calls and forms, so budget conversations start from the same set of numbers.
Be found before the comparison starts
A fast site, accurate listings and treatment pages built around what patients in your area are actually searching for.
Answer enquiries while they are warm
Enquiries and missed calls are captured, routed and followed up, because a patient who waits an hour books elsewhere.
Win the cases worth winning
Campaigns structured by treatment value rather than keyword volume, reported in consultations instead of clicks.
Search engineers, designers and writers on a single brief, so a patient can find you, read you and book before they start comparing.
Clear pages, accurate listings, fast load times, honest reviews and a phone that gets answered. We do that work, and we show you what it produced.
On every engagement
- A named strategist, not a ticket queue
- Accounts created in your name and kept by you
- A flat fee that never scales with your ad spend
Three ways practices work with us
The services stay the same. What changes is the governance around them, and who the reporting is written for.
Eleven services, delivered as one system
Every service is available on its own. They are built to work together, and the reporting assumes they will.
Not sure which of these you actually need?
The free growth audit answers that in writing. We look at your site, your profile and your tracking, then tell you what to fix first.
You should never have to ask what actually worked
Most practices are handed traffic charts. We report calls, forms and booked appointments by source, alongside what we changed that month and what we are changing next. If a channel is not earning its budget, that is in the report too.
- 1
- dashboard covering search, paid, calls and forms
- 24 hrs
- reply window on any question, working days
- 0%
- of ad spend added to our management fee
- 12 mo
- of historical data migrated during onboarding
These are commitments about how we work. They are not campaign results, and we will not show you someone else's numbers as if they were a forecast for your practice.
What the first ninety days look like
No discovery phase that runs for a quarter. The plan is short, dated and specific enough to hold us to.
- Weeks 1 to 2
Audit
We review the site, the profiles, the tracking and the last twelve months of data, then tell you what is broken and what is worth keeping.
- Week 3
Plan
You receive a written plan: the sequence of work, who does what, the numbers we will judge it by and what we need from your team.
- Months 1 to 3
Build
Foundations first. Site structure, measurement and local presence before any spend goes into acquisition channels.
- Ongoing
Compound
Monthly reporting, quarterly review, and a backlog reordered by what the data says rather than what was promised in a pitch.
What practice owners tell us on the first call
These are the three things we hear most often. They are also the three reasons the engagement is structured the way it is.
We have had three agencies. Every one of them showed us traffic going up while the phone stayed quiet.
Practice owner, two locations
How we answer it
Traffic is a leading indicator, not a result. Your report opens with calls, forms and booked appointments by source, and every number is traceable back to the channel that produced it.
Our last agency owned the domain and the ad account. Leaving cost us four months of rankings.
Practice manager, single location
How we answer it
Every account is created in your name from day one: domain, ad account, analytics, tag manager and call tracking. If you leave, you take the history with you and nothing needs rebuilding.
I do not have an afternoon a week for marketing calls, and I am not signing off clinical copy at 10pm.
Principal dentist, group practice
How we answer it
Input is asked for in scheduled blocks with the questions sent in advance. Clinical review is batched, and nothing clinical goes live until a clinician on your side has signed it off.
We work inside the systems your practice already runs
Nothing here asks you to replace your practice management software or move your phones. We connect to what you have, and we say so plainly when a tool is holding the work back.
Practice management
- Dentrix
- Open Dental
- Eaglesoft
- Curve Dental
- Denticon
Patient communication
- NexHealth
- Weave
- Podium
- Flex Dental
- Dental Intelligence
Search and advertising
- Google Business Profile
- Google Ads
- Google Search Console
- Microsoft Advertising
- Meta Ads
Measurement
- GA4
- Google Tag Manager
- CallRail
- Looker Studio
- Server side tagging
The difference is structural, not stylistic
Plenty of agencies do good work. The problems practices describe to us are almost always about how the relationship was set up.
| Dimension | Common arrangement | With Dent Aura |
|---|---|---|
| Account ownership | Agency holds the domain, ad account and analytics property. | Everything is created in your name. You keep it if we part ways. |
| Fees | A percentage of ad spend, so advice on budget is never neutral. | Flat monthly fee, agreed in advance, unaffected by what you spend. |
| Reporting | Automated dashboard export with impressions at the top. | Calls, forms and appointments by source, with the decisions attached. |
| Clinical accuracy | Content published by writers with no clinical review. | A named clinician on your side signs off anything clinical. |
| Who you speak to | An account manager relaying questions to a delivery team. | The strategist on your account, with specialists joining when useful. |
Account ownership
Agency holds the domain, ad account and analytics property.
Everything is created in your name. You keep it if we part ways.
Fees
A percentage of ad spend, so advice on budget is never neutral.
Flat monthly fee, agreed in advance, unaffected by what you spend.
Reporting
Automated dashboard export with impressions at the top.
Calls, forms and appointments by source, with the decisions attached.
Clinical accuracy
Content published by writers with no clinical review.
A named clinician on your side signs off anything clinical.
Who you speak to
An account manager relaying questions to a delivery team.
The strategist on your account, with specialists joining when useful.
Questions practice owners ask us first
If something here is unclear, ask us directly. You will get an answer from the person who would run your account.
Ask us something specificAre you a marketing agency or a technology company?
We build software and we run marketing programs with it. The website, the tracking and the reporting are engineered in house, which is why the two are hard to separate in our work.
Do you only work with dental practices?
Yes. Dentistry has its own search behavior, consent rules and clinical language. Staying in one field is how we keep the work sharp.
What size practice do you usually work with?
From established single locations through to groups and DSOs running dozens of sites. The services are the same, the governance around them differs.
Can we start with one service?
Yes. Most engagements start with the website and local visibility because everything else performs better once those are right.
What does the free growth audit include?
A review of your site, your Google Business Profile, your tracking setup and your visibility against local competitors, with a written summary of what we would fix first. No obligation, and we will tell you if you do not need us.
Find out what a slow site or an unclaimed listing is costing you
Most practices are losing patients to a slow website or a Google Business Profile nobody has claimed. The audit takes about a week and gets you a written summary of the gaps we found, in priority order, whether or not you work with us.
What you get
- A written summary, not a sales deck
- Reviewed by the strategist who would run your account
- No obligation, and no drip campaign afterwards