A technology company that happens to do marketing
Dent Aura was built around a simple observation: most dental marketing problems are engineering problems wearing a marketing costume. Slow sites, broken tracking, listings nobody maintains.
We would rather fix the thing nobody wants to look at than run another campaign on top of it.
An AI powered growth partner built only for dental practices. In practice that means we spend the first month on structure: the pages, the listings, the tracking and the phone. It is slower to show a chart, and it is the only version of this work that keeps compounding after the first quarter.
We stay in dentistry on purpose. One field means we recognize a pattern the second time we see it, and it means our writers already understand the difference between what a clinician can claim and what a marketer would like to.
Remote first
Reviews happen on video, and everything we agree is written down the same day.
What we hold to
Five positions that decide most of the arguments before they start.
- Foundations before acquisition. Paid traffic sent to a slow, unclear site is an expensive way to learn nothing.
- One number set. Conversion definitions are agreed in writing and used in every report, including the ones that make us look worse.
- Clinical accuracy is not negotiable. Anything clinical is reviewed by a dentist on your side before it is published.
- No fees tied to spend. Our advice about budget should cost us nothing to give.
- Say the unwelcome thing early. A mismatch raised in week two is a conversation. Raised in month nine it is a write off.
Small team, named people, no handoffs
You are not passed from a salesperson to an account manager to a delivery team. The strategist who writes your plan runs your monthly review, and the specialists producing the work join the call when the subject is theirs.
We are remote first. Reviews happen on video, and everything we agree is written down the same day.
How the team is organized
Four functions. Every account has one person accountable in each, and you will know their names.
Strategist
Owns the plan, the reporting and the relationship. The person you speak to every month.
Search and content
Technical SEO, local presence and the writers who work with your clinical reviewer.
Design and engineering
Builds the site and the templates, holds the performance and accessibility budgets.
Paid and measurement
Runs acquisition channels and keeps tracking, call attribution and dashboards honest.
About working with us
Ask us something specificHow large is the team?
Deliberately small and specialized. We add people when the work requires a skill we do not have, not to fill an org chart.
Do you outsource the work?
No. Production happens in house, which is what allows us to commit to turnaround times and to answer technical questions on a call.
How do you decide who to work with?
Fit before revenue. If the market is saturated, the timing is wrong or the expectations are unrealistic, we will say so and point you somewhere more useful.
The fastest way to judge us is the audit
You will see how we think, how we write and what we notice, before any money changes hands.
What you get
- A written summary, not a sales deck
- Reviewed by the strategist who would run your account
- No obligation, and no drip campaign afterwards