Your practice is not a package. Your growth plan shouldn't be either.
Pricing here isn't published, and that's deliberate, not evasive. A single-location practice, a growing multi-location group and a DSO start from genuinely different places, so a fixed package would flatten a difference that actually matters. Every engagement starts with a discovery call and ends in a proposal scoped to what your practice needs.
Why we don't publish a price list
Ask what dental marketing costs and the honest answer is always the same: it depends on what's already there and what you're trying to do next. A practice with a fast site, a claimed Google profile and decent rankings needs a different scope than one starting from a slow, outdated site with no tracking at all. A group adding a fourth location needs governance a single practice never has to think about. A DSO running twenty locations needs a reporting structure a two-chair practice would never use.
A published price list has to average across all of that, which means it either overcharges the simple situations to cover the complex ones, or underscopes the complex ones to keep the number looking attractive. Neither is honest, and neither is how we work.
What actually shapes the scope
The number of locations you run changes almost everything, from how reporting gets structured to how much governance a website template needs. The market you compete in matters just as much: dental SEO in a dense metro with a dozen established competitors takes more sustained work than the same effort in a smaller catchment. What we find when we look at your current website and its SEO condition, whether local search visibility is already solid or barely exists, and whether paid acquisition is even the right lever yet, all shape the plan differently.
So does what's already in place: whether analytics and tracking are trustworthy or quietly broken, whether there's a real opportunity for AI and automation in how your front desk handles calls and follow up, what technology your practice already has licensed and working, how much your internal team can actually absorb without becoming the bottleneck, and what you're specifically trying to grow toward, more new patients, a specific treatment, a new location. None of that is knowable from a form. It's why the discovery call comes first.
Discovery, then a proposal built around it
Five steps, not a form. Nothing gets quoted before we've actually looked.
Discovery
A short call about your practice: what's working, what isn't, and what growth actually looks like for you right now. No pitch, just questions.
Assessment
We look at your website, your local visibility, your current marketing, your tracking and the technology you already have, and tell you plainly what we find.
Scope
We decide what actually needs doing, and in what order, based on what the assessment showed rather than a standard package.
Proposal
A written plan: what we'd do, in what sequence, and what we'd measure it against, specific to your practice.
Quote
A number attached to that scope, not a price list. You know exactly what you're paying for and why.
A quote written for your practice, not picked from a list
Whatever the proposal comes back with, it's a flat number agreed in writing before anything starts, never a percentage of what you spend on ads. If we recommend spending less somewhere, that costs us nothing to say.
The discovery call and the growth audit are both free, with no obligation attached to either.
Questions about how pricing works
Ask us something specificWhy doesn't Dent Aura publish its pricing?
Because a single number can't honestly describe a single practice, a growing group and a DSO at the same time. Publishing one would mean either overcharging the simple situations or underscoping the complex ones. A quote built from an actual discovery call is the only version of pricing we're willing to stand behind.
How is the scope actually decided?
From the discovery call and the assessment that follows: what your site and visibility already look like, what's broken, what's working, and what you're actually trying to grow toward. The scope follows from that, not from a menu.
Do we have to buy every service?
No. Most engagements start with one or two things, usually the website and local visibility, and add more once those are earning their keep. We'll tell you which services your situation doesn't need yet.
What actually happens on the discovery call?
A conversation, not a pitch. We ask about your practice, your goals and what's frustrating you right now, and we're direct if we don't think we're the right fit.
When do we actually get a proposal and a number?
After the assessment, usually within a week of the discovery call. You'll have a written plan and a quote before you're asked to commit to anything.
Does the discovery call or the audit cost us anything?
No. Both are free, and neither carries an obligation to move forward afterward.
Start with a conversation, not a contract
Book a discovery call and we'll tell you, specifically, what your practice needs and what it would cost. No package, no pressure to decide on the call.
What you get
- A written summary, not a sales deck
- Reviewed by the strategist who would run your account
- No obligation, and no drip campaign afterwards