Dental Marketing Resources Written Because We Got Tired of Repeating Ourselves
Most agency resource libraries exist for one reason: to trade a PDF for your email address so a drip campaign can start the next day. That's not what this is. Everything here came out of an actual conversation with a practice owner, usually the same question asked three or four different ways, until it was faster to write the answer down properly once. You don't need to be a client to use any of this. You don't need to fill out a form. Email us and we'll send the file.
What's actually in the library right now
We publish when there is something worth publishing. There is no content calendar here and no weekly newsletter to unsubscribe from.
- Ready
Guide
The dental website structure that actually converts
How to order treatment, location and provider pages, what needs to sit above the fold on a practice homepage, and which forms consistently get abandoned and why.
- Ready
Checklist
Google Business Profile checklist for multi location practices
Categories, service listings, attributes and photo cadence, along with the specific mistakes that most often trigger a profile suspension.
- Ready
Template
Conversion definitions your agency should be using
A one page template for agreeing, in writing, what actually counts as a lead before a reporting dashboard gets built around a definition nobody signed off on.
- In preparation
Template
Front desk call review framework
A framework for scoring recorded calls without turning it into a performance review nobody wants to sit through.
Not written yet - In preparation
Teardown
Reading a dental PPC account in twenty minutes
A twenty-minute teardown method for reading whether a dental PPC account is actually structured around treatment value or just keyword volume.
Not written yet - In preparation
Guide
What to ask before signing with a dental marketing agency
The questions worth asking before signing with any dental marketing agency: ownership, fees, reporting, clinical review. Useful whether or not that agency is us.
Not written yet
What we deliberately won't publish
No case studies built around numbers we can't stand behind. No benchmark reports assembled from a sample of six practices dressed up to look like an industry statistic. No clinical content that hasn't been read by an actual dentist before it goes out. If a figure can't survive someone asking "where did that number come from," it doesn't go on this site, and that applies to the resource library exactly as much as it applies to anywhere else. The three resources still in preparation are listed honestly as not written yet, rather than padding the page with a link to something that doesn't actually exist behind it.
How practice owners actually use this stuff
Three patterns come up most often. Some people request the website structure guide before a rebuild, to walk into that conversation with a developer or agency already knowing what good looks like instead of trusting whoever they hire to define it for them. Others use the conversion definitions template specifically to audit their current agency's reporting, comparing what's on the dashboard against what the template says should be tracked, and finding gaps. And a fair number of people request everything at once simply to see how we think and write before deciding whether to talk to us about anything else.
None of that requires a sales conversation. The resources are useful on their own, which is the actual point of publishing them.
Where to start if you're beginning from zero
If you're not sure which resource is relevant yet, start with the website structure guide. Nearly every other marketing problem a dental practice has, weak search visibility, poor conversion rates, ad spend that doesn't turn into booked consultations, eventually traces back to a site that wasn't built around how patients actually decide. Fixing the structure first tends to make every other channel perform better once it's in place, which is also why it's usually the first thing we look at during an audit.
The most useful document we produce isn't in this library
It's the free growth audit. Everything published here is general by design, written to be useful to any dental practice regardless of size or market. The audit is the opposite: a written review of your specific site, your specific Google Business Profile, and your specific competitive position, with the fixes we'd make first laid out in order. You keep the document whether or not you ever become a client.
Questions about the resource library
Ask us something specificDo I need to be a current or prospective client to request something?
No. Anyone can email and ask for any of the ready resources. There is no qualification step and no sales sequence that follows.
How often is new content added?
When there is something genuinely worth publishing, not on a fixed content calendar. That is a deliberate choice. A weekly newsletter obligation tends to produce content written to fill a slot rather than content written because it is useful.
Are these resources dental-industry specific, or generic marketing advice with dental examples swapped in?
Specific. Dentistry has its own search behavior, consent requirements around patient imagery, and clinical language constraints that generic marketing advice doesn't account for. Everything in the library is built around those specifics, not adapted from a template built for a different industry.
Can I share these with my front desk team or practice manager?
Yes, that is exactly what several of them are built for, particularly the Google Business Profile checklist and the eventual front desk call review framework.
If something you need isn't here yet, ask anyway
Sometimes the fastest way a new resource gets written is a practice owner asking a question we haven't had to answer in writing before.
What you get
- A written summary, not a sales deck
- Reviewed by the strategist who would run your account
- No obligation, and no drip campaign afterwards